WATCH: THE CHRISTMAS COMMERCIAL THAT WILL MAKE YOU CRY

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The British department store, John Lewis, is widely known for its Christmas ads that strike an emotional chord with viewers year after year—and this one is no exception. For maximum impact, we give you no introduction here, other than a warning you to grab a box of tissues before pressing play.

John Lewis released this ad called “Man on the Moon” after government reports showed that millions of elderly people go without even speaking to others for months on end. This causes depression and increased suicide rates. Abandoned by their families, and neglected by their communities, our elderly are trying to reach out to us.

If nothing else, pass this along, and then invite an elderly neighbor or church member for the holidays. You never know if they are desperately lonely. At the very least, you’ve made a new friend.

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